Stop Guessing, Start Selling: Using Vehicle Data to Power Your Marketing

For the average dealership, direct marketing is a shot in the dark. Without vehicle data for marketing, they’re spending money on mass campaigns that expose them to a large number of people, but only a small number of them are looking for their particular inventory. That’s simply due to the fact that they don’t have the particular vehicle and consumer information required to develop successful campaigns. They’re unable to segment their market based on which customers are looking for a particular powersports model or a particular make of heavy equipment.

This absence results in wasted ad spend and subpar conversion. You may be paying to display a fresh heavy truck ad to someone only interested in trailers. It is wasteful and frustrating. One-size-fits-all marketing is over, particularly in niche markets.

The answer is to leverage rich vehicle and customer data to fuel your marketing machine. With an in-built data platform, you are able to segment your audience precisely. You are able to display highly targeted ads for a new seagoing yacht to a set of individuals who have previously been purchasing similar yachts, or a particular model of agriculture machinery to a geography that is heavily composed of farms. This sort of targeting not only increases your return on investment but also creates customer trust through displaying to them that you know what they require.

Sick of guessing with marketing? Learn how vehicle data can get you in front of the right customers and start selling more.