Overcoming the Digital Divide: How Data is Changing the Farm and Construction Site

Farm and heavy equipment businesses are changing at breakneck speeds. Contemporary tractors, combine harvesters, and construction equipment are filled with sophisticated digital technology, ranging from GPS-based systems to complex telematics. However, it is very challenging for most farmers and dealerships to cope with such high-speed technology cycles. They require assistance to learn to incorporate these solutions into their current operations. The gap is growing between the technology available and the know-how required to use them properly.

This disconnection is one of the biggest points of pain. When a dealer cannot fully explain the specs and digital features of a new heavy machine, or when a farmer cannot receive the information they require in an effort to maximize their planting, then both are a loser. It’s an opportunity missed to use technology to improve performance and profitability.

This is where precise, consumable data is a strongest bridge. By offering extensive specs information on machines, hydraulic flow, and attachment fitment, you empower dealers to counsel their clients and farmers to make intelligent purchasing decisions. It’s about taking complicated technical information and converting it into usable information that fuels businesses to expand.

Want to build a platform that can help customers bridge the digital divide? See how our data can help you shake up the space.